After Gabby Douglas won the gold and Bob Costas spoke about how amazing this was for the first African-American to win the women's all-around gymnastics title, NBC aired a commercial of a Monkey doing gymnastics which has caused quite a stir. Racist, or just bad timing?
NBC forced to apologise after ad features a monkey doing gymnastics are Douglas' victory, NBC has become the centre of a race storm after airing an ad featuring a monkey performing gymnastics, right after showing the performance of Gabby Douglas, the first African-American to win Olympic gold.
The network has since apologised for the advert's poor timing, explaining: 'No offense was intended.'
The controversy ignited as sportscaster Bob Costas wrapped his analysis of her incredible routine during the all-around competition last night.
Costas said: 'There are some African American girls out there who tonight are saying to themselves: "Hey, I'd like to try that too." More from London in a moment.' The broadcast then went to a commercial break, showing an advertisement featuring a monkey wearing a gymnastics uniform and performing a rings gymnastics event.
The unintentional, but poorly-timed ad was for Animal Practice, an upcoming NBC sitcom.